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Completed 2005
5,000 square foot bar and concession venue, plus a 3,000 square foot outdoor patio
Concourse Level, Toyota Center
Houston, Texas
The Houston Rockets/Toyota Center teamed up with Jack Daniel’s Distillery to develop a themed sports bar in the Toyota Center. The idea was to create a setting to encourage the arena patrons to linger before, during and after events, and to promote the highly branded product. The project is contained within a two story high 3600 square foot lobby space on the North End of the Concourse Level of the Toyota Center.


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