JACK DANIELS OLD NO. 7 CLUB
5,000 square foot bar and concession venue, plus a 3,000 square foot outdoor patio
Concourse Level, Toyota Center
The Houston Rockets/Toyota Center teamed up with Jack Daniel’s Distillery to develop a themed sports bar in the Toyota Center.
The idea was to create a setting to encourage the arena patrons to linger before, during and after events, and to promote the highly branded product.
The project is contained within a two story high 3600 square foot lobby space on the North End of the Concourse Level of the Toyota Center.